Jonny Elias, one of the founders of, and Chris used to work together at a consulting firm and became fast friends. They kept in touch as each of them expanded on their entrepreneurial endeavours. As Elevations blossomed, so did, an e-bay-esque buy, sell and barter site specifically targeted for the fashion-conscious who may be looking for more exclusive and hip pre-owned clothing and accessories. Launched in January of 2010, has made several strong connections in the retail world and has a variety of desirable items for hipsters of all sorts. Some of the featured brands on their website include big names such as Nike, Adidas, Tiffany’s, BCBG Max Azaria, Alexander Wang, Jean Paul Gaultier and the list goes on.

We, along with our favourite blogger Erica Francis of, attended their official launch party on Thursday held at Uncle Otis in Yorkville and sponsored by Stella Artois, and it was a great party. Jonny and his team have a lot of support, and have proven what wonderful things can happen when a need is identified, and you work hard to service that need.

That same night, another great clothing source UPC Boutique was celebrating their 3rd anniversary. Yorkville was buzzing with Indian summer night energy. Maha, the co-owner, and friends put on a great party complete with drinks and music. UPC’s cutting edge pieces from up-and-coming designers are strictly for the fashion-forward. They are where the runway meets the street in Toronto, and provide an alternative to the big and somewhat predictable big name brand houses. Elevations is proud to say that we’ve actually had the opportunity to work with this very trendy store for one of our very own photoshoots. You want to see what’s next, check out